What did Kanye say about Adidas? Contract deal explored as retail giant ends partnership over anti-Semitic controversy

What did Kanye say about Adidas? Contract deal explored as retail giant ends partnership over anti-Semitic controversy

Updated: 1 month, 1 day, 22 hours, 11 minutes, 40 seconds ago

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Adidas has cut ties with Kanye West. The German sportswear giant has received huge criticism for not taking a public stand following the rapper’s series of anti-Semitic statements. After accumulating many negative reactions, the brand announced the end of its partnership.

Would you join me in boycotting Adidas for refusing to “cut ties” with Kanye West after his incessant anti-Semitic speeches?

Would you join me in boycotting Adidas for refusing to “cut ties” with Kanye West after his incessant anti-Semitic speeches?

Adidas released a statement on Tuesday announcing that it does not tolerate anti-Semitic statements and “any other kind of hate speech.” They also described the donda the rapper’s recent anti-Jewish remarks as “unacceptable, hateful and dangerous.” They added:

“After careful consideration, the company has made the decision to immediately end the partnership with Ye, end production of Yeezy-branded products, and halt all payments to Ye and its companies. Adidas will halt the Adidas Yeezy activity with immediate effect.

This comes after Kanye West’s recent podcast interview with Drink champions. In their 16th episode, the 45-year-old rapper claimed Adidas couldn’t end their relationship with him. He said boldly:

“I can say anti-Semitic things, and Adidas can’t let me go. Now what? Now what?”

This guy Kanye is a clown. @adidas What do you think of that? It seems to imply that you agree with anti-Semitism.

This guy Kanye is a clown. @adidas What do you think of that? It seems to imply that you agree with anti-Semitism.

Following the rapper’s now infamous interview, Adidas was forced to take action against the Yeezy creator. The ‘Boycott Adidas’ hashtag was trending on social media platforms as customers demanded the brand take a stand against their biggest collaborator.

Adidas tie-up with Kanye West generated over $1.5 billion in 2020

According to Sole Retriever, the duo’s collaborative project generated more than $1.5 billion in 2020. In 2019, the two nearly earned $1.3 billion. After posting a 15% royalty rate for each sneaker sold, Ye earned nearly $150 million before taxes.

According to Bloomberg, Adidas and West have a “profit sharing agreement” rather than a “typical licensing agreement”. This would mean that Kanye West was only responsible for his creativity and his creations. His Mascot Holdings, Inc. would also license the use of West’s “Yeezy” name on Adidas products, which the two parties have agreed to.

Although the Praise God singer has obviously made millions through his partnership, the two entities have expressed difficulties in working with each other. Recently, Kanye “Ye” West announced that he did not wish to renew his contract with Adidas following its expiration. In an interview with Bloomberg, he said:

“It is time for me to go it alone. Its good. I made the companies money. Businesses made me money. We have created ideas that will change clothing forever.

He added:

“Now is the time for Ye to create the new industry. No more businesses stuck between me and the public.

Although the duo have been part of a long partnership, West hasn’t been shy about criticizing the company. He accused Adidas of stealing Yeezy’s designs. He also publicly criticized the brand’s chief executive, Kasper Rorsted, and other board members.

kanye was first dumped by kim kardashian, then balenciaga, he was reviewed by adidas, and now he’s definitely cut ties with some great music, and there’s probably more to come. he did it to himself but such a legendary legacy as his real-time tarnish is sad to watch

kanye was first dumped by kim kardashian, then balenciaga, he was reviewed by adidas, and now he’s definitely cut ties with some great music, and there’s probably more to come. he did it to himself but such a legendary legacy as his real-time tarnish is sad to watch

However, as Kanye West continued to slam the company on Instagram, Adidas decided to “place their partnership under review”.

When news of their partnership ending broke, Bloomberg reported that Adidas shares fell 4% in morning trading in Frankfurt.

Kanye makes anti-Semitic remarks on social media platforms

Adidas isn’t the first company to cut ties with Kim Kardashian’s ex-husband. GAP, Balenciaga, talent agency CAA and JPMorganChase also recently ended their relationship.

It comes after the rapper made anti-Semitic remarks on social media and in interviews. Now infamous, he said on Twitter that he would go “death con 3 on JEWISH PEOPLE”.

It’s really amazing that Kanye West can say, “I can say anti-Semitic things and @adidas can’t let go of me”, and Adidas chooses to do just that.

Their silence speaks volumes.

It’s really amazing that Kanye West can say, “I can say anti-Semitic things and @adidas can’t let me down,” and Adidas chooses to do just that. Their silence speaks volumes.

He has since been banned from Instagram and Twitter.

Kanye West triggers all the right people. While in Paris at his Yeezy fashion show, he is seen with Candace Owens, wearing “White Lives Matter” shirts.

Kanye West also said BLM was a scam!

Kanye West triggers all the right people. While in Paris at his Yeezy fashion show, he is seen with Candace Owens, wearing “White Lives Matter” shirts. Kanye West also said BLM was a scam! https://t.co/AtebBmxVr7

At his Paris Fashion Week YZYSZN9 show, he also courted controversy by wearing a t-shirt that read “White Lives Matter,” which unsurprisingly left followers, the fashion community and fans alike. furious political commentators.